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4 Ways Private Enterprise is Driving Sustainability


1.0 Introduction

2.0 Tesla/Space X – The game changers

3.0 Amazon/Blue Origin – Reliability with sustainability

4.0 Breakthrough Energy Venture – Investing in carbonless future

5.0 Start-Ups – Ideas Driving Sustainability

6.0 Conclusion


Space X, a rocket company of billionaire Elon Musk launched two NASA astronauts Doug Hurley and Bob Behnken in the Space X Falcon 9 rocket with the newly designed ‘Crew Dragon’ capsule on Wednesday from the ‘Kennedy Space Center’ in Florida.  The 19 hours ride took the astronauts to the international space station.  This mission marked the first spaceflight of NASA astronauts from US soil in nine years.  The launch came as one of the major successes for the US at a time when the nation is setting to recover from the global pandemic and economic slowdown.



This also marked a success for Space X, a company set on a mission to create reusable rockets to reduce the cost of space missions and space travel.  This sustainable and cost-effective approach has set a benchmark and has lead entrepreneurs to get into space travel. Elon Musk, Jeff Bezos and Bill Gates are the names that are inspiring entrepreneurs and shaping the future of sustainability.  



Most of the successful entrepreneurs are risk-takers; however, Elon Musk, the founder of Tesla and Space X is an inspiration to the whole of youth.  He poured all his wealth in both these companies taking a huge risk and going head-on with established corporations. However; his vision of launching efficient electric vehicles with Tesla marked a paradigm shift in the automobile sector.  Most of the big automobile companies have launched their own electric vehicles and now competing to make quality electric vehicles that are affordable and efficient.

Space X which initially had several failed launches and gave Musk sleepless nights is making affordable spaceflights a reality.  It has transformed the aerospace industry and has created a new road map for reusable, affordable, and sustainable future.



Customer satisfaction and centricity is the focus of Amazon. Its founder Jeff Bezos had a vision and mission and despite a lot of hurdles and roadblocks the company finally achieved it.  It is one of the most trusted services company in the world today. Jeff Bezos transformed customer experience, e-commerce, and retail industry across the globe. The company has created efficient and cost-effective ways of delivering products to its customers.  They have recently launched 1-day delivery which is expensive and costs extra shipping and fulfilling cost for Amazon.  For one day shipping a typical order is $8.32 and Amazon spends $10.59 to fulfill and ship it.  Despite this cost, it is creating a disruption in the retail and e-commerce sector with a deep focus on sustainability.  The company has several sustainability initiatives.   They are driving towards achieving net-zero carbon shipment through sustainable process improvements, electrifications, recycled material, and renewable energy initiatives.  The company aims to reach net-zero carbon by 2040 and 80% renewable energy across all business operations by 2024. 

Jeff Bezos in 2000 also found ‘Blue Origin’, an aerospace manufacturer and sub-orbital spaceflight services with a mission to building a road to space, with decreased cost and increased access. It is making a lot of strides in the aerospace sector and progressing.



International energy agency reported more than 100 globally significant financial institutions have implemented policies to restrict investment in carbon-intensive fossil fuels and there is a trend to moving towards renewable energy.

Bill Gates has been a billionaire and philanthropist who through public-private partnerships has transformed health, education, and public welfare around the world.  In 2015, Bill gates along with the world’s top business leaders including Jeff Bezos and Jack Ma established breakthrough energy ventures to support innovations that will lead the world to net zero emissions by investing and encouraging net-zero energy technologies. This venture will forgo near term returns on investment. This will allow innovators, researchers, and companies enough time and resources to develop breakthrough technologies in the renewable energy space. This venture lists about 14 companies in its portfolio which are working towards renewable and sustainable clean energy area. 

This is a unique combination of the private and public sectors to bring about change in the sustainable and renewable energy space. BEV has given a platform and encouraged entrepreneurs to come up with solutions and innovations that will provide affordable, sustainable, clean energy and give everyone access to reliable and affordable power, food, transportation, goods, and services.



With visionaries and business leaders like Elon Musk, Jeff Bezos, Bill Gates leading the baton on sustainability and clean energy, inspires entrepreneurs to come up with products, ideas and services in this area.  Starts-ups, researchers and innovators are coming up with novel ways to reduce CO2 emissions and sustainable products simultaneously. 

‘CarbonCure’, a Canada based company has come up with an innovative way of injecting CO2 into the concrete. This will not only help in reducing CO2 emissions but also helps in enhancing concretes compressive strength.  This results in a concrete plant using less cement.  Cement manufacturing industry generates 8% of greenhouse gases in the world.  Gates has helped fund this company.


Malta incorporated a company that has developed an electro-thermal energy storage system, a cost-effective and reliable way to collect and store energy for a long duration. It is a clean enabler for wind and solar energy sources. The company is backed by breakthrough energy ventures.


Another such innovative start-up in the agricultural sector is ‘Pivot Bio’.  This start-up has rolled with an ambition to replace synthetic nitrogen fertilizer with genetically modified microbes to provide plants with nitrogen they need. The company recently raised $100 million series C funding by BEV and Temasek.


The renewable and sustainable products/energy and startups/companies that faced challenges in raising capitals and funds a few years ago because of long development timelines and risks from financial institutions have experienced a drastic shift in perspective.  They are now being sought after to create and deliver feasible and affordable solutions. 

Successful business and thought leaders are now focusing on sustainability, climate change and carbon footprint. This is inspiring researchers, entrepreneurs and innovators across the globe to come up with solutions which are the future of sustainability.



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1 comment

  • Muchas gracias. ?Como puedo iniciar sesion?


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