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Color, Creed and Competition- A Shifting Retail Landscape Affected by Massive Protests Against Police Brutality

Table of Content:

1.0 Introduction

2.0 BrooklinBurton

3.0 Levi’s

4.0 Mercedes-Benz

5.0 Nissan Foundation

6.0 The RealReal

7.0 Patagonia

8.0 Amazon

9.0 Verizon

10.0 TOMS

11.0 Conclusion

12.0 References



Lots have happened over the course of four months. 2020 has not been less than a roller coaster ride for all of us. We were still trying to get out of the global pandemic and something very horrific happened in the country. Back to back brutality faced by the black males has indeed shaken the nation. Injustice on specific communities based on race has always been like a candle in the room, whose presence has made people aware but not conscious. People know that there is a candlelit in the room, but it’s not overpowering; it’s just there in the background unnoticed and unidentified sometimes. This is exactly the situation of the race in our country or many countries in this world.



We are aware of this quandary but are not really doing anything about it; which is a disgrace. Fatal deaths by police officials or random shootings on blacks have been very common in the past too, but not all the cases are recorded or investigated. The two tragic black deaths currently could expectantly ignite a ray of hope for the black community in availing justice and living with dignity and parity in the society. Sitting over it and simply protesting is not the long term solution. What we really need is proper measures taken by the people and government in reserving the rights for every facet of the society so that the duties and rights are equally distributed among the people, irrespective of their color, religion, or gender.



A lot of companies have come under the radar of being racist or biased towards specific people and employees are coming out and sharing their experiences and obscurities that they have faced while working for a certain corporation. People are becoming more and more vocal about their workplace problems and differences that they face, be it racial discrimination from their fellow employees or employers; in the form of less remuneration, no promotion, laying off from the company without any real reason or even a derogatory remark or statement. Its high time companies understand what treatment needs to be given to its employees so that they feel harmless and secure in the organization they work. This is the least a company could do for its employees which is much needed.

Several huge names have come out and spoken about how they feel with the current situation and it definitely gives some hope to the employees as well as the customers.


Brooklinen, the famous sheets company is aware of the situation and has made donations and signed petitions. They have also talked about supporting the black colleagues by doing whatever they can to lift the burdens they carry and provide them with a safe space to grieve and deal with the emotional exhaustion of being black in America.



Burton is one of the leading manufacturers of snowboards, bindings, boots, outerwear and accessories. The company has made a generous donation of $100,000 to the NAACP Legal Defense Fund and is standing in solidarity with the black community.



The company is as openhanded in giving as it is with manufacturing great comfy clothes. LS&Co. has made a donation of $100,000 to ACLU-nationwide and Levis Strauss Foundation is making a separate donation of $100,000 to livefreeUSA. These organizations deal with social justice issues and stand against racism in the world.




The pioneer in the car manufacturing sector- Mercedes Benz has shared its heartfelt condolence and takes responsibility to stand against the injustice in the country. They too have made their contribution to the NAACP Legal Defense Fund and also urge people to do the same.


Nissan Foundation

Yet another car company is here that has built its foundation in 1991. Since then, their mission has been to support educational programs that promote greater understanding and respect among people with varying racial and cultural backgrounds. According to this foundation, education promotes conversations, conversations enables understanding and understanding builds community. The thought is so realistic and imperative for today’s’ generation to accept and cultivate in their lives.


The RealReal

Luxury retail consignment company, The RealReal is leaving no stone unturned in expressing a strong support system to the Black, People of Color and LGBTQ employees. They also support NAACP Legal Defense Fund as they fight for racial justice.




Patagonia Inc. is an American clothing company that markets and sells outdoor clothing. They have made a donation of $100,000 to the NAACP Legal Defense Fund.



One of the biggest names in the online retail businesses in the world, Amazon has joined hands with its black employees by announcing $10 million in new cash donations to 11 organizations working to bring about social justice and improve the lives of Blacks and African Americans. Amazon is also making a grant to the company’s Black Employee Network (BEN) affinity group to fund local organizations that support education and racial equality initiatives in communities across the country where their employees live and work.




Verizon has pledged $10 million to be distributed equally with seven social justice organizations that include National Action Network, NAACP Legal Defense and Education Fund.



The growing company TOMS is in the retail business with a strong customer background. The company has proudly has made a donation of $100,000 to organizations that are working to combat racial injustice with a huge donation to Black Lives Matter.





Though a lot of companies have maintained silence about the current circumstance, a lot of organizations have proudly come out and made generous donations for the black community in the country. Numerous companies have also expressed their grief about the whole situation and have shown support to the different sections of society. This is clearly a sign of victory for their employees as safety and equality are what is important for a person working in a professional setup.

Huge organizations have raised their voices, expressed their concerns and even protested and it clearly shows that humanity is still in existence. Global pandemic witnessed a lot of retail companies coming together and making contributions and now after the sorrowful demise of Ahmed Arbery and George Floyd, the organizations are again joining hands in unity to protect the rights of the black community and make contributions for them. Small or big- every little contribution matters and it makes people aware of their duties as the citizens of America and urge the public to do the same.



Let’s hope that through these positive actions taken by the retail industry, more and more people will come out in support of the Black community and contribute to the wellbeing and security of the people of color in the country.









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1 comment

  • Muchas gracias. ?Como puedo iniciar sesion?


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